A cookie is a small text file placed by an online provider (such as DatingDirect.com or matchaffinity.com) on the computer or other device of visitors to their website. Cookies can collect information about visitor's habits in using that website through logging the activity of their computer or other device with respect to the site, for example when it comes to shopping.
When you visit our site four types of cookies may be placed upon your computer or other device. These are: First-party, Third-party, Session and Persistent cookies.
First-party cookies are cookies placed on your computer or other device directly by us. They could include cookies such as session and persistent cookies (explained below). For example, we use first party cookies to track your navigation behaviour on our site for marketing and analytics purposes.
The time between when you open your internet browser and close your browser is called a browser session. Session cookies are cookies that are placed onto your computer or other device during a browser session, but which expire and are normally deleted at the end of a browser session. We and our commercial partners use session cookies for various reasons, including to track use of our site during a single browser session, and to help you to use our site more efficiently. For example, session cookies are used to remind our site that your computer or device is logged into our site.
Persistent cookies are cookies which are placed upon your computer or other device during a browser session, but which remain upon your computer or other device after the end of that browser session. Persistent cookies allow our site to recognise your computer or other device when it is used to access our site again after a browser session has been completed and a new browser session has begun, primarily to help you quickly sign-in to our site again. Persistent cookie are also used, both by ourselves and our commercial partners, for analytical purposes. Persistent cookies remain current for defined periods of time. Typically persistent cookies placed upon your computer or other device when you visit our site remain current from 1 day to 5 years.
We provide below more detailed information on the cookies placed upon your computer or other device when you visit our site.
To further aid your understanding of the cookies employed with respect to our site we have created this table. This list is not exhaustive, but it is intended to illustrate the main reasons why cookies are typically set on our sites. When you visit one of our sites, some or all of the following cookies may be set on your computer or device:
|Cookie Type||Cookie Name||Purpose|
|First-party Session Cookie||Search Engine Optimisation (SEO) Keywords||This allows us to know which search engine keywords drive traffic to DatingDirect.com or matchaffinity.com.|
|First-party Session Cookie||STCK_ID||This allows us to chart your computer or device’s progress across our site when you initially sign-up to our services.|
|First-party Session Cookie||Code Operation||This provides us with essential marketing statistics to evaluate the relevance of our services such as the time spent on our site and your frequency of logging in and out. We use this data internally to improve the services we offer to you.|
|First-party Persistent Cookie||Last Account ID||This enables us to link your computer or device to your username therefore speeding up your login process.|
|First-party Persistent Cookie||UID||This allows us to count the number of pages you have clicked on when visiting our site.|
|First-party Persistent Cookie||U2||This collects information about your general interaction with our website such as the pages you visit most frequently and your navigation through our website.|
|Third-party Persistent Cookie||ID||This is placed upon your computer or device by our commercial partner DoubleClick and is necessary for the count and invoicing of advertisements through the Google Display Network.|
|Third-party Persistent Cookie||MC||This channels data to our commercial partner Quantcast which allows them to improve the relevance of our advertising to visitors of our website.|
|Third-party Persistent Cookie||Crwdcntrl.net||Our commercial partner Lotame use this to provide us with data that improves the relevance of our advertising; just like Quantcast do.|
We need your consent for cookies to be placed on your computer or other device. We obtain this consent when you subscribe to our services, on a free or paid for basis. Should you wish to withdraw that consent you can do so by terminating your subscription by following the instructions found on your "My Account" page.
There are several cookie management options available to you. Any changes you make to your cookie settings are likely to make browsing our websites a less satisfying experience. In some cases you may find yourself unable to use the sites. Nevertheless, you can set and modify your cookies choices at any time, as described below.
A number of options are available to you via your browser.
You can configure your browser so that cookies are stored in your computer or other device, or alternatively so that they are rejected, either systematically or according to their origin. You can also configure your browser so that a message appears each time a cookie could potentially be stored on your computer or other device asking you whether you wish to accept or reject it. For further information, please refer to section c) below, entitled "How to accept or reject cookies in your browser."
You control whether a cookie is stored on your computer or other device. You can set your preferences and modify them free of charge at any time using your browser settings.
If you have set your browser to store cookies on your computer or other device, cookies in the pages and content you have viewed may be stored temporarily in a dedicated location in your computer or device. They can only be read by the sender.
If you refuse permission for cookies to be stored on your computer or other device, or if you delete those that are already stored, you will no longer be able to use certain functions required to browse various areas of our website. This will affect, for example, content or services which can only be accessed by logging in. Also we, and our service providers, will be unable to identify for technical compatibility purposes the type of browser your computer or device is using, your language and display settings, and the country from which your computer or other device appears to be accessing the internet. We are unable to take any responsibility for the consequences of our services functioning less efficiently because we are unable to store or read cookies required for it to operate where you have rejected or deleted them.
How to accept or reject cookies in your browser.
The procedure for managing cookies and cookie preferences is slightly different for each browser. You can check the steps for managing cookies in your particular browser's help menu.
Adobe Flash Player™ Flash cookies
Adobe Flash Player™ is an application for viewing and interacting with dynamic content using the Flash platform. Flash (and similar applications) use a technology akin to cookies to memorise parameters, preferences and uses of this content. However, Adobe Flash Player manages this information and your choices via an interface separate from that supplied by your browser.
If your terminal is likely to display content developed using the Flash platform, we suggest you access your Flash cookie management tools directly via “https://www.adobe.com”.
If you have any questions please do not hesitate to contact us